We believe that there is no universal diet that suits everyone. What is right for your health depends on where you live, your personal body type, your lifestyle, your age, and many other factors. We do our best to provide you with unbiased information about food and nutrition and bring it to your kitchen through our online programmes. 

All our challenges and online cooking courses focus on natural whole foods and derive inspiration from traditional diets from around the globe. In the modern world, there is a stigma attached to traditional home cooking. It’s considered to be a time-consuming and difficult practice, that falls into the hobby category, while in reality, it belongs to vital life skills.

There are a few basic principles of healthy eating, that health experts agree about, and you’ll find them in all our challenges: 

✅  Eat as many natural, whole foods as possible

✅  Eat healthy fats, proteins, and carbs, appropriate for your body needs

✅  Have a variety of foods daily, that support your gut health and digestive system

❌  Avoid refined sugars, unhealthy oils, and processed junk foods

❌  Cooking shouldn’t be stressful, and healthy eating shouldn’t become an obsession

To learn more about our approach to food and cooking, check out Happy Bellyfish YouTube Channel.

YOUR DAILY HABITS AND CHOICES MATTER THE MOST

We focus on the formation of healthy eating habits, that’s why our online programmes run in the format of challenges:

• If you want to form a new habit, you need to have the skills to do so. It’s impossible to stick to healthy eating if you can’t cook a healthy meal
• Doing something once is much more important than watching ten YouTube videos about it. We promote action over theory and support you with trying out new skills in the kitchen right away
• Consistency is the key to success. Our challenges are designed in a way, that helps participants to follow through on their new habits and develop new skills that will stay with them for life

We embrace the “one-step-at-a-time” approach, where you learn the most, by making very small actions and changes in the way you eat and live, but daily. 

THE BIGGER IMPACT OF OUR FOOD CHOICES

As a company, we are dedicated to researching and promoting more sustainable ways of eating, that support not just human health, but also the health of our planet, and promote biodiversity. We study and document the traditional and artisan ways of food production and cooking, that can be followed in the reality of modern life. You can learn more about this in our micro-documentary series The Origins of Food that Matter. 

In our work, we often turn to the wisdom of our ancestors, who had a close connection to natural cycles. We run an annual summit “Food as Medicine: the Ancestral Way”, where farmers, chefs, herbalists and traditional health practitioners come together and share their unique knowledge.